Content Marketing for Food,
Wine and Tourism Businesses
10 Week Instructor Led Online Course
Commencing 06 Oct-14 Dec 2025
What Will I Learn?
Content has become an essential marketing tool for food, wine companies, restaurants, cafes, hotels, events and destinations, start ups and small businesses accross food, tourism and gastronomy businesses.
This course is designed to help you understand the different types of content in the market today, and how to use content to engage a customer. You will learn how to determine who your customer is and how to speak to them. How to design a content strategy, how to write content for print, online, including website and social channels. Create content that resonates with customers.
100%
Online
Learn at your
own convenience
50 Hours of Learning
4 - 5 hours per
week of learning
Live Learning Sessions
Every week
with your instructor
Global Networking
Network with
Industry Experts
Recognised Certification
Globally recognised certification
Premium
€1495
Personalise your study experience by interacting with your instructor and fellow participants with Premium.
Participate in live discussions with the instructor each week.
Interact and collaborate with fellow participants.
Personalised feedback from your instructor on all assignments.
Receive a Certificate of Completion and Statement of Attainment.
Access learning materials for 6 months.
Self-Study
€390
Purchase now for immediate enrolment and access to the course materials, and complete at your own pace.
Learn from pre-recorded learning material in your own time.
Study at your own pace - any time, from any where.
Self-reflection assignments.
Receive a Certificate of Completion.
Access learning materials for 6 months.
Course Structure
Learn what is content and how to create a good Social Media content for successful websites and accounts in your business.
Weekly topics include:
What is Content? Types and Channels for All Business Sizes
Determining the Customer and Tone of Voice for a Brand
Essential Communications: Media Releases, Media Packs
and Briefing Notes
Competitor Research and Content Ideation
Writing a Content Marketing Strategy
Writing Best Practice Webpages
Social Media Content
Native and Organic Content and Custom Publishing -
Digital and Print
Best Practice Direct Marketing Content
Measuring Success - Data and Analytics
This course will appeal to business owners, professional content writers looking to expand their audience, and bloggers keen to move into paid content creation.
Course Introduction
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