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Identify your style, format and tone of voice for your recipe collection or cookbook. Write recipes and test them for the publication of your choice.
Weekly topics include:
The History of Recipes
Determining Your Reader and Your Tone of Voice
Testing and Writing Your Recipes
Pitching Your Recipes
Publishing Your Recipes
You may have a pile of treasured family recipes tucked in the bottom drawer and want to publish them for posterity, you may be a food and wine marketer, blogger, café or restaurant owner, this course is for you.
Carli Ratcliff was absolutely amazing. We learnt not just the basics of recipe writing but also everything else that goes along with it: the tone of voice, how to form a relationship with our reader, and most importantly, how to write for our readers. Carli personally takes notes of each student and guides them in their projects. I have gone from learning to write and publish recipes in May 2021 to being published in July 2021. I wholeheartedly recommend this course.
I found ‘Writing and Publishing Recipes’ with Carli Ratcliff one of those courses I wish I had discovered years ago. I revelled in discussing styles of recipe writing and the tone of voice behind the recipes, be it the straight laced informative food writer to the congenial wit of Alison Roman. This course was the perfect platform to further my food writing career. I thoroughly recommend it.
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